What are the common challenges that companies and HR departments face?

This year’s HR.Weekend in Rovinj brings many interesting panels and discussions. Among the panelists are Goran Ferić, Director of Rewards and HR Operations at INA Group, and Ana Visković, Head of Span’s HR Development Team. Both have encountered numerous challenges in their rich careers that trouble HR departments and companies worldwide, and it will be extremely interesting to hear their experiences and advice at one of the most prestigious HR and business Festival in the region.

Balancing rewards and operational tasks

Goran Ferić, who leads rewards and HR operations at INA Group, is a virtuoso when it comes to balancing employee motivation and operational efficiency. However, like in any job, he faces challenges. Attracting employees and ensuring their satisfaction throughout the entire employee cycle are just some of his tasks.

“My team contributes by developing solutions in the areas of employee benefits, digitalizing HR processes, and designing the best possible experience for our internal clients during the processes for which we as HR are responsible,” he added.

Speaking about the benefits employees appreciate, Ferić emphasizes flexibility and the opportunity for professional and personal development. He also adds that “in addition to this, employees highlight that INA provides them with stability and security, regardless of market conditions and crises.”

One successful example of INA’s reward strategy is the career development system in the “Refining and Marketing” sector. “The system is based on targeted expansion of competencies for colleagues in operational positions, allowing them the opportunity for advancement, and as they progress, their compensation for contribution increases,” Ferić explains, emphasizing that despite all challenges, INA is always oriented towards the well-being of all.

Talent development and improving work culture

Another company focused on growth and development is Span, where Ana Visković, Head of Span’s HR Development Team, has dedicated her career to talent development and improving work culture. “All initiatives and projects serve to support Span’s strategic goals, growth, and organizational development,” Visković explains.

Her team is currently focused on management development. “Span has experienced quite rapid and intense growth, both organically through many new hires and through acquisitions and mergers. Our organization has grown, and so has the need for management that will effectively oversee the delivery of solutions and services to customers and all employees. It is crucial for us to have a developed system of managerial competencies and development plans for everyone.”

Another step towards progress is the development of digitalization and the centralization of tools and data, something Span can certainly boast about. “We are currently working on implementing comprehensive HR software to enable both management and employees to have everything related to tracking development and learning, performance management, data, and the history related to rewards and benefits in one place.” Companies like Span and INA face many challenges, but that is what drives and motivates them for constant growth and development. All about the challenges that companies and HR departments face will be discussed by top experts in these fields at HR Weekend.

Connecting experts at HR.Weekend

HR.Weekend in Rovinj will be a perfect opportunity for everyone involved in human resources to learn from the best. Goran Ferić and Ana Visković, with their experiences and knowledge, will undoubtedly contribute to the quality of the panels and workshops. Their different perspectives — one focused on rewards and operational aspects, the other on development and culture — will provide a comprehensive view of the challenges HR professionals face daily.

This combination of expertise and experience at HR.Weekend promises rich discussions and useful insights for all participants. Therefore, if you have the opportunity, don’t miss the chance to participate in this event and learn more about how to deal with challenges in the world of human resources.

You can find more information about an even bigger and better HR.Weekend on their social media profiles on Instagram, LinkedIn, and Facebook.