Tech geek in disguise; passionate about anything and everything Digital and People-related, as well as all intersections of the two. In last 15 years, I worked on projects relating to digitalization, core business process restructuring and optimization, behavior change and customer experience improvement. My personal research interest is how behavior economics impacts the world around us and business in general, and how rules of the game change with increasing of digital capabilities. I hold a masters degree in Telecommunications, from University of Zagreb and an EMBA degree from IE Business school.