Lena Lalić, a psychology graduate, has built a career in human resources for over 20 years. Though she entered HR by chance, her commitment and passion have kept her deeply engaged. She has worked in various sectors—from banking and telecom to IT and publishing—focusing on leadership, strategy, transformation, and the strategic role of HR.
Her expertise includes organizational culture, digital transformation, performance management, employee motivation, experience, and talent development. She is a certified executive coach (AoEC) and regularly shares knowledge through lectures, mentoring, and workshops. Lena is especially driven to apply psychology to create workplaces where people and organizations can thrive.
